This towel set has a super soft feel. At first, I thought the towels would be too thick and not absorbent as I’ve had this experience in the past with towels I purchased from Bed Bath & Beyond, but that was not the case at all! From the first time my wife and I used these, they were super absorbent and each time we wash them they have gotten softer and softer! We were looking for Organic cotton towels and are so happy we came across these. They are sustainably made and we love what this company stands for. If you are looking for a new set of towels you will love with each use then these are it!