Say Yes to Natural!
Gone are the days when marketeers ruled over the consumer’s buying decisions and molded the market scenarios. Now, consumers are coming forward and making conscious and informed purchase decisions. Millennials have a great capacity with technology and they are continuously growing with it, being immensely exposed to information in this digital age. So, when marketeers are beginning to see an apparently high demand for clean and organic products - be it in food, apparel, personal care or home living - it is not a decision made out of curiosity or just fascination, it is an informed choice made by consumers who are thoughtfully moving towards Organic Lifestyle.
‘Natural’ and ‘Organic’ are buzz words dominating most of the consumer industries today. Sustainable living is all the rage as people are opting for quality lifestyle over a chemically charged synthetic lifestyle. It is not just about lifestyle, but about the environment as well. Research has proven that more and more consumers today care where their products come from and how are they made. Customers are consciously choosing companies that follow principles of sustainability, to help them make better buying decisions.
How Organic can Sustain the Environment:
Organic products offer higher quality and more attention to detail. The production of ‘Organic' materials utilizes less energy than a mass production assembly line and are free from harmful chemicals having been derived from natural resources. Synthetic products are non-biodegradable and add to the landfill, while the plastic chemicals do not decompose and are soil erosive. Organic ‘natural’ products come from Nature and go back to Nature - they are easily biodegradable causing no harm to the Earth. The making of organic products also involves comparatively much less use of water, which is a fast depleting natural resource.
When our consumers are taking such efforts towards sustainable practices, we want to ensure that our products are what they need without being heavy on their pockets. Our practices include procuring raw material directly from the source, recyclable packaging and community initiatives to empower our farmers and weavers in India. Veraj believes in a goodnight’s sleep not only for its customers, but for its farmers and workers as well. And so, we ensure that our cotton comes from factories that practice fair trade - no forced labor and fair wages to all. Our Organic Cotton manufacturers are GOTS [ Global Organic Textile Standard] certified, which is awarded only to those producers who meet ecological and social standards of organic fiber production. These practices have become a part of our values through which we hope to carve a better future.
It is time to do away with the old-school and make a conscious, positive change. The rapidly growing market for organic and ethically sourced products is expected to grow continuously, with an increase in numbers of consumers every year who search for products that reflect their aspirations for a healthy lifestyle and environmental standards. So, bring back the joy of shopping and choose to live a lifestyle that keeps you healthy, and respects the Earth.